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The Founder's Personal Checklist #1: Does Your Idea Solve a Problem, or Just a Pain?
"Every startup founder has a good idea — that's never the bottleneck. The real question is whether solving the problem creates enough economic impact to sustain a business. Two founders taught me this last month: one built an 'AI CFO' while seeking advice from human finance pros themselves; another, building a platform for teachers, had the courage to say it wasn't a startup — it was a nonprofit. Here's checklist item #1 for every founder."
Rajangam Jayaprakash
Sep 17 min read


When "Entrepreneurship" Is Just Allowance With a Press Release: A Case Against "Lazy or Greedy Business Journalism" covering Teen-Founder
"ET Panache's viral story on a teenage 'AI startup founder' with a Burj Khalifa office ignores the one detail that matters: who actually paid for it. This critique argues the coverage conflates a parent-funded venture with a self-sustaining business, rewards spectacle over scrutiny, and misleads young readers about what real entrepreneurship requires. A pointed look at why financial journalism owes readers better due diligence — not just a dazzling headline." Lazy or greedy b
Rajangam Jayaprakash
Jul 65 min read


David vs Goliath in Indian Fitness: How Habuild’s Quiet Discipline Challenges Curefit’s Capital-Fuelled Empire
David vs Goliath in Indian Fitness: How Habuild’s Quiet Discipline Challenges Curefit’s Capital-Fuelled Empire
Rajangam Jayaprakash
May 114 min read
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